Alfaskolen, a respected and well-established language school in Oslo, is known for its commitment to top-quality education, a language institute rather than a school. As they aimed to expand their reach and connect with new audiences, they enlisted my help to define a 2024 social media strategy and refresh their visual identity for social media, while still honoring their traditional color scheme.
Translating objectives into actionable steps
Our collaborative process began with an exploration of Alfaskolen's operational goals, mission, and vision through a series of in-depth workshops with management. The goal was not just to enhance their social media presence in a visually pleasing way, I wanted to actually translate their core values into a strategy that speaks to both existing and prospective students, staff, and other stakeholders.
A sustainable process
Recognizing the need to diversify their content, we decided to venture into new formats like reels and TikToks, aiming to capture the dynamism of language learning in today's digital age.
In order to ensure that the content creation process is sustainable in Alfaskolen, I conducted several hours of training for their staff on how to ideate, develop those ideas into great content, and how to film, edit, and post top-performing content. We focused on having fun with the content while also keeping strategy in mind in order to help fulfill Alfaskolen's goals.
Recent reels that their staff has worked on since these workshops have resulted in fantastic organic reach.
Revitalizing the visuals
A crucial part of this project was not only reimagining the visual identity but also empowering the Alfaskolen team. I additionally conducted training sessions focused on content creation for social media, enabling their teachers to create engaging and educational content in Canva. This approach helped to foster a sense of ownership and creativity among the staff, encouraging them to experiment with fun and innovative content that captures the interest of a broader audience.
In addition to the brand refresh and strategy overhaul, I'm also guiding Alfaskolen through year-long ads campaigns online, enhancing their visibility and engagement.
The impact of these efforts was quickly evident: a grammar explanation post that initially received 19 likes in September 2023 leaped to 200 likes in January 2024. This 1,000% increase in engagement is a clear testament to the effectiveness of their refined strategy and revamped visual identity.
This project has been a very fun balance of blending strategy (while keeping it actionable), getting creative with visuals and short-form video content, and practical training with the team. I look forward to seeing the long-term results!
👋 Hey, I’m Gabriella, a versatile communications consultant specializing in strategy and impact. With experience across branding, content creation, public relations, and cross-border campaigns, I help clients communicate clearly and with purpose.
Ready to explore how I can support your communications? Learn more about my services, explore my blog and portfolio, or get in touch with me today!
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