From March to July 2022, I worked with the incredible Suha Nabhan on a strategic communications advocacy campaign for the End Pushbacks Partnership (EPP).
We worked with the EPP collective of 11 grassroots organisations around Europe to develop a communications strategy to raise awareness of illegal pushbacks and other human rights violations happening at European borders.
We created over 300 social media assets, translated into 5 languages, and with individual and local contexts considered. The campaign was delivered from May through July.
Several key metrics and results stood out after the campaign:
Human Rights 360's Instagram saw a 115% increase in accounts reached in July
Legal Centre Lesvos had an average 133k tweet impressions in June
The advocacy campaign was picked up by Roar Magazine.